COMPELLING STATISTICS TO HAVE YOUR OWN RESTAURANT APP

  • Worldwide, the market for food delivery stands at €83 billion, or 1 percent of the total food market and 4 percent of food sold through restaurants and fast-food chains. It has already matured in most countries, with an overall annual growth rate estimated at just 3.5 percent for the next five years.
  • 2015 saw a 118% growth in home delivery sales for full-service restaurants, and this percentageis expected to grow even higher in the next few years.
  • Restaurant Apps which personalize the ordering experience by storing relevant customer data, are sticky. Once customers sign up, 80 percent never or rarely leave for another platform, creating a strong winner-take-all dynamic, in which the reward goes to the player who can sign up the most customers in the shortest amount of time.
  • Online platforms have their peak-volume days on Friday, Saturday, and Sunday, when 74 percent of orders were placed. This allows restaurants to expand the number of customers they cater to.
  • Online delivery business is expected to grow by 25.0 percent per year from 2015 to 2018 in key markets.
  • Online’s penetration of the total food-delivery market broke 30 percent in 2016. It is believed that penetration rates will grow further as the market matures, eventually reaching 65 percent per year.
  • In Europe, the online penetration rates run from 56 percent in Sweden to 43 percent in Austria. At the other end of the spectrum, Asia, Latin America, and the Middle East are at the beginning of the growth cycle.
  • Morgan Stanley Research points to a core addressable restaurant spend of $210 billion, of which online food delivery comprises only $10 billion — less than 5 percent. There is a huge potential waiting to be tapped and its estimated worth is $ 210 billion.
  • With online delivery, the $126 billion piece of the pie that was historically the domain of pizza is now quickly becoming up for grabs.
  • In 2016, the online UK food and grocery market share sat at £10.5bn. By 2021, this figure is predicted to grow to £17.6bn.
  • A NRA 2016 Forecast shows 70% of the customers will be ordering food delivery in 2020 for two reasons. One, to delivery options like online ordering, apps, and new food delivery startups popping up all over the place.The second is that millennials, or 21-36 year olds, are much more likely to use “off-premise meal solutions” or to order delivery.
  • According to the NRA, 74% of millennials report a preference for delivery service. Getting their time back translates into cash for your restaurant, which is currency in its purest form!
  • The National Restaurant Association found that 34% of customers opt for delivery or takeout more frequently when technology makes it accessible to do so.

FILL THE BELOW FORM, IF YOU WANT US TO DO SOCIAL MEDIA MARKETING FOR YOUR RESTAURANT.


    Connect With us