HOW APPS INCREASE PROFITS IN FOOD DELIVERY BUSINESS

Delivery will be the largest growth opportunity for the next several years, said John Zolidis, president of research boutique Quo Vadis Capital. The quest for convenience, ease and quick service is driving consumers to opt for door delivery. Conservation of time and considering door delivered food as an efficient and economical alternative to cooking is another reason driving the increasing sales of food delivery services.

Mobile apps have emerged as the most reliable and efficient tech tool to support door home order and door delivery of food from take-away places and restaurants. People under the age of 35 and those with higher household incomes are “above-average users of digital ordering,” the NPD group says.

When you have your own app, as a restaurant or catering business, your services’ menu will be always on customers mobile whether they are in the office, car, home or at a party. The apps have features that allows the facility to track the status of their food real time – right from the kitchen to the position of the vehicle that is delivering the food.

There are five types of food services who can get a mobile app for their business:

  • Hotels and restaurants
  • Cafes
  • Fast food zones
  • Retail supermarkets who have their own food zones and cooking facility
  • Grocery delivery services, like the vegetables, fruits, etc.

And among the manifold advantages of having your own restaurant app, the following are also included:

  • A mobile app can serve as a media for direct marketing
  • You can find and attract new customers
  • You can enhance loyalty of your customers
  • You can increase your sales and reach of information/publicity
  • You can enhance the quality of your service and ensure repeat customers

The trend now is people searching for an app in their app store as if it is a new Google search engine. People will notice your app if it ranks on top of the list. Hence, the name and details with the right key words incorporated in it like your area, the type of cuisine served, the service details all will increase the rate of your app being checked out by potential customers who are looking for food delivery. Also you must develop your app for both Android and iOS platforms.

It is not surprising that the food delivery business outside of pizza grew 26% in the period from 2013 to 2017.According to The Wall Street Journal, Burger King’s parent Restaurant Brands International Inc. said on its October 2016 third-quarter call that it’s working on mobile apps; and McDonald’s Corp. is integrating mobile pay into its “Experience of the Future” restaurant upgrades and working on a delivery option. The fast-food giant is offering delivery service in more than 2,000 U.S. locations with help from Uber.

Panera Bread Co. President Blaine Hurst said, “Now that mobile devices are always at our fingertips, the question is how well do we utilize that device to make it increasingly easy for the customer to do business with us?”

For optimal utilisation of your food delivery app, and to ensure that you stay on top of the customers’ mind and have high recall value, you could undertake the following activities:

  • Send push notifications to your customers about your offers
  • Create special day offers
  • Give your customers an updated menu
  • Send reminders of a special event like sports that they should place an order earlier
  • Tell them about their orders step-by-step
  • Give personalised offers on the customers Birthday and Anniversary and you have the data from the info collected while signing in.

Foodo.tech is one such company which can help you revolutionalise your delivery business and offer much more to your restaurant’s digital and online presence. Check us out at www.foodo.tech and drop us a line. We shall be in touch to tailor make your very own restaurant app.

FILL THE BELOW FORM, IF YOU WANT US TO DO SOCIAL MEDIA MARKETING FOR YOUR RESTAURANT.


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