Connect With usFood not only distinguishes and represents a culture, but can also reflect one’s personality. No wonder chef’s and restaurant/food business owners want to get every detail right: beginning from the look, feel, taste and presentation of the dish, to cutlery and bowls it’s served in. In the crowded food business market, be it food-trucks, cafes or fine-dine restaurants, all do their best to be distinct and stand out.
Marketing your food product/business if a great way of attracting new and retaining old customers. When most people think about the term “marketing,” they usually have one type of activity in mind: advertising. Marketing is actually much more than simply advertising; it is everything you do to promote your business and your food products, from the moment you conceive a product/dish to the point at which customers buy it.
We list down 7 easy marketing tools to promote your food start-up:
1. Create a website for your restaurant or food product
People who are searching for a place to eat or a specialty food product are likely to search on the internet. A well-designed website can help you create a solid online presence. If you are featuring a restaurant, then be sure to include address, working hours, email address or contact us form, contact number, maps and directions. Some restaurant websites forget the most important thing of all – the food! Make sure your website details the cuisine, a full menu, and any offers and promotions. Additionally, if applicable to the business, catering information, specials, events and announcements should be clearly provided in the website.
2. Utilize social networking sites
Restaurants by their very nature are a social business. People dine out to socialize. There are millions of potential customers on social networks. When you create a page for your restaurant or food products, you make it easier to connect to many networks and develop relationships with a large number of consumers. To attract additional attention to your network, try adding attractive pictures of your most popular dishes or of other important details. You can even laverage the social media and tie it with your loyalty/discount programs to entice existing customers to earn points and rewards for inviting new customers/friends.
3. Build your restaurant or food product App
Design fully automated websites that enable customers to order their meals online.Whether it’s takeout or delivery, ASAP or future order, making online ordering experience easy should be the main objective. Able to reorder previous orders.Instead of having someone constantly man the phones and try to understand what the person on the other end is saying and relying on their handwriting to accurately convey what needs to be done to the cooks, the people responsible for filling orders can see plain and clear exactly what needs to be made, along with any special requirements given by the customer. And with in-app payment, there’s one less thing your front desk staff or delivery guys have to worry about.
4. Get customer reviews
Getting feedback about your restaurant will help you know whether the customers are satisfied or not. Websites should include customer survey forms that let them express their opinions on your Quality of Service (QoS). Constructive feedback will help one to improve the services of the restaurant according to the information offered by the customers. Get to read your customer’s mind! Marketing a restaurant is a challenging but necessary task. With plenty of creative ideas for marketing in the modern world, you’ll be attracting more customers than ever before.
5. Offer loyalty programs and promotions
Customers are everything for any business. So, customers must be treated in a special
way.Restaurant owners could offer discounted prices for meals on certain nights. Since everyone loves free promotions, loyalty programs can help restaurants and food product keep regular customers and attract potential ones. You can also incentivize your customers to refer their friends and family to your restaurant by offering them points or credit towards their bill based on how many people they refer to your location and come in to make a purchase.6. Get involved with the community
Create business cards and distribute them while networking with the people in the community. Invite people to taste your dishes, to try out trial size versions of your food product, or to come and have a meal at the restaurant. Festival participation, though often difficult and seldom profitable generates great publicity. Offering catering, donation of supplies or labor for initiatives. Restaurants can offer meeting facilities for planning, events or business associations that want to enable members to make networking connections.
7. Provide flyers and menus to nearby offices
Canvas the neighborhood with flyers of your menu or a monthly event. Office workers are always looking for good new eating place. Offering free delivery to workplaces is a very effective way to build up customers. Make sure the restaurant or food product can be found in the yellow pages.
FILL THE BELOW FORM, IF YOU WANT US TO DO SOCIAL MEDIA MARKETING FOR YOUR RESTAURANT.